Amazon PPC & Page Optimization Specialist - Health & Wellness Focus
About Tried and True Media:
TNT is a performance marketing agency, specializing in customer acquisition for companies in the Direct-to-Consumer space. With our focused data-driven approach focused on traffic and funnel development, TNT maximizes profits and has generated over a billion dollars in sales for our customers.
As we grow in 2025, we are seeking an experienced Amazon PPC & Page Optimization Specialist to join our performance marketing agency. In this role, you will be responsible for managing and optimizing Amazon advertising campaigns and product listings for our direct-to-consumer health and wellness clients.
Key Responsibilities:
Develop and implement comprehensive Amazon PPC strategies for our health and wellness brands in order to increase their Amazon sales and brand recognition
Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
Conduct thorough keyword research and competitor analysis
Optimize product listings for improved organic rankings, conversion rates, and ad performance
Create compelling product titles, bullet points, and descriptions that adhere to Amazon's guidelines
Enhance product detail pages with high-quality images and informative infographics
Implement A+ Content to showcase brand value and increase conversion rates
Monitor campaign performance and adjust bids, keywords, and targeting to maximize ROAS
Analyze data and provide actionable insights to improve campaign and listing effectiveness
Create detailed performance reports and communicate results to clients
Stay up-to-date with Amazon advertising and listing optimization best practices and policy changes
Qualifications:
3+ years of experience managing Amazon PPC campaigns and optimizing product listings, preferably in the health and wellness sector
Proven track record of improving ROAS, organic rankings, and driving sales growth for Amazon sellers
Strong analytical skills and proficiency in data analysis tools
Excellent communication skills, both written and verbal
Experience with Amazon advertising tools and third-party software (e.g., Helium 10, Jungle Scout)
Understanding of Amazon's terms of service, style guides, and advertising policies for health products
Proficiency in crafting persuasive product copy that drives conversions
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
Desired Skills:
Experience with A+ Content creation and Amazon Store design
Familiarity with Amazon DSP (Demand-Side Platform)
Knowledge of SEO best practices for Amazon listings
Understanding of FDA regulations and FTC guidelines for health product marketing
Proficiency in photo editing software for image optimization
Experience with split testing product listings and ad creatives
If you're passionate about Amazon PPC and product listing optimization, have a data-driven mindset, and want to help health and wellness brands thrive on the world's largest e-commerce platform, we want to hear from you.
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