Amazon PPC & Page Optimization Specialist Job at Tried and True Media, Chicago, IL

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  • Tried and True Media
  • Chicago, IL

Job Description

Amazon PPC & Page Optimization Specialist - Health & Wellness Focus

About Tried and True Media:

TNT is a performance marketing agency, specializing in customer acquisition for companies in the Direct-to-Consumer space. With our focused data-driven approach focused on traffic and funnel development, TNT maximizes profits and has generated over a billion dollars in sales for our customers.

As we grow in 2025, we are seeking an experienced Amazon PPC & Page Optimization Specialist to join our performance marketing agency. In this role, you will be responsible for managing and optimizing Amazon advertising campaigns and product listings for our direct-to-consumer health and wellness clients.

Key Responsibilities:

  • Develop and implement comprehensive Amazon PPC strategies for our health and wellness brands in order to increase their Amazon sales and brand recognition

  • Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns

  • Conduct thorough keyword research and competitor analysis

  • Optimize product listings for improved organic rankings, conversion rates, and ad performance

  • Create compelling product titles, bullet points, and descriptions that adhere to Amazon's guidelines

  • Enhance product detail pages with high-quality images and informative infographics

  • Implement A+ Content to showcase brand value and increase conversion rates

  • Monitor campaign performance and adjust bids, keywords, and targeting to maximize ROAS

  • Analyze data and provide actionable insights to improve campaign and listing effectiveness

  • Create detailed performance reports and communicate results to clients

  • Stay up-to-date with Amazon advertising and listing optimization best practices and policy changes

Qualifications:

  • 3+ years of experience managing Amazon PPC campaigns and optimizing product listings, preferably in the health and wellness sector

  • Proven track record of improving ROAS, organic rankings, and driving sales growth for Amazon sellers

  • Strong analytical skills and proficiency in data analysis tools

  • Excellent communication skills, both written and verbal

  • Experience with Amazon advertising tools and third-party software (e.g., Helium 10, Jungle Scout)

  • Understanding of Amazon's terms of service, style guides, and advertising policies for health products

  • Proficiency in crafting persuasive product copy that drives conversions

  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Desired Skills:

  • Experience with A+ Content creation and Amazon Store design

  • Familiarity with Amazon DSP (Demand-Side Platform)

  • Knowledge of SEO best practices for Amazon listings

  • Understanding of FDA regulations and FTC guidelines for health product marketing

  • Proficiency in photo editing software for image optimization

  • Experience with split testing product listings and ad creatives

If you're passionate about Amazon PPC and product listing optimization, have a data-driven mindset, and want to help health and wellness brands thrive on the world's largest e-commerce platform, we want to hear from you.

Job Tags

Fixed term contract,

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