Job Description

SUMMARY OF POSITION

The Vice President of Sales is responsible for developing and implementing sales strategies & programs, directly managing a team of sales professionals, scaling sales efforts, optimizing demand planning, and driving profitable, sustainable revenue growth for the organization. This role requires strong leadership skills, strategic thinking, and the ability to build and maintain relationships with key clients and stakeholders. The ideal candidate will possess a strong background in B2B and wholesale sales as well as a proven track record in grocery and mass market sectors.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and Implement Sales Strategies: Create and execute comprehensive sales plans that align with the company’s overall business objectives. This includes setting sales targets, identifying new market opportunities, and developing strategies to increase market share.
• Strategically Manage Sales Team : Lead, train, and mentor a team of sales professionals. This includes recruiting and hiring new team members, setting performance goals, conducting performance evaluations, and providing ongoing coaching and development. Ability to manage and grow teams comprised of both direct and independent contract team members required.
• Drive Revenue Growth through Multiple Paths to Purchase : Achieve and exceed sales targets by developing and executing effective sales strategies, identifying new business opportunities, and building strong relationships with key clients and stakeholders.
• Sales and Sales Performance Analysis : Develop, monitor and analyze sales metrics. Use data-driven insights to make informed decisions and adjust sales strategies as needed using CRM and other analytics tools.
• Strong Cross-Functional Collaboration required : Ability to integrate with marketing, product development, customer service and distribution teams a must to ensure alignment, support and revenue growth.
• Develop and Manage Sales Budgets : Create and manage the sales budget, ensuring resources are allocated effectively and sales activities are cost-effective. Monitor expenses and make adjustments as needed to achieve financial goals.
• Company Representation : Attend trade shows, conferences, and other industry events to promote the company, network with potential clients, and stay informed about industry trends and developments.
• Maintain Industry and Competitive Knowledge : Stay up to date on industry trends, market conditions, and competitor activities. Use this knowledge to inform sales strategies and ensure the company remains competitive.

EDUCATION and EXPERIENCE

• Bachelor’s degree in Business, Marketing, or a related field. A master’s degree or MBA is preferred.
• Ten (10)+ years of successful experience in sales resulting in growth in top line, margin and market share, with at least 5 years in a leadership or management role. Experience in the floral or grocery industry or relevant market segment is strongly preferred.
• Ability to effectively manage and grow teams comprised of both direct and independent contract team members required.
• Strong leadership and management skills, with the ability to inspire and motivate a team.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key clients and stakeholders fostering trust and loyalty.
• Strategic thinking and problem-solving skills, with the ability to develop and implement effective sales strategies.
• Strong analytical skills, with the ability to analyze sales data and make informed decisions based on insights.
• Proven track record of achieving and exceeding sales targets.
• Ability to work collaboratively with other departments and stakeholders.
• Proficiency in Microsoft Office Suite, sales software and CRM systems.

TRAVEL

Domestic and international travel to industry events, tradeshows, and customer locations up to 25%+ of time. 

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